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The electronic balance market development of our country situation analysis

2014/9/11 Viewers:
Electronic devices in our lives has a broad market demand, it is understood that at present our domestic electronics enterprises above designated size more than 500, among them such as scales, electronic balance, electronic measuring instrument manufacturing enterprises more than 130, dozens of backbone enterprises, aiming at the present time domain and frequency domain, number field, such as impedance domain and modulation domain five domain of electronic measuring instruments, have developed the corresponding product in our country, there are dozens of varieties of products reached the international advanced level of similar products, applied to the need of national defense, scientific research, production and other fields, electronic measuring instrument production and sales of nearly 9 million units, growth at around 14%, production output and sales in 10 billion yuan.
Electronic balance industry faces a severe test
Electronic balance in production and business operation.Foreign economic crisis and the impact of domestic economic policy adjustment, the whole industry stress significantly increased, as well as the industry marketing upgrade of electronic balance, manufacturing overcapacity problem is serious, serious product homogeneity and rising operating costs and other negative factors, the electronic balance industry facing unprecedented severe test.
The electronic balance market in China to meet the warm spring
One, the upgrading of marketing: enterprise through zero down payment and crazy promotion such as excessive preempted market marketing situation, lead to the user arrears increase, enterprise receivable pressure surge and capital chain faces serious problems.This is on the one hand, on the other hand, marketing promotion also led to the market more competitive, manufacturers in the production, the thinking of innovation, marketing became the top topic, also gives management brought great pressure.
Second, the business cost has always been on the rise, along with the price of raw materials and labor costs rise, enterprise management risk increases, coupled with innovative consciousness weak, control costs and often neglect the quality of our products and casually disguised increased maintenance costs, corporate earnings difficulty in increasing all the time.
Three, serious product homogeneity phenomenon: enterprise in basic research and development investment is not enough, lead to product variety and high performance similarity, lack of difference of products, under the market in the doldrums, the industry price war occurs, undermines industry strong.